The keys alone were pretty cool, but they didn't say 'Project Birmingham'. We wanted people to keep them - to treasure them. And as luck would have it, a couple of months later we met Darren (@DESKILLUSTRATIONS). Darren was a poet and illustrator, who had penned these awesome illustrations of buildings around the city.
And that was it. We discussed the designs over a couple of months. Darren introduced us to the guys at Rope Press, who were happy to be involved in the project. Fast-forward again and half-a-dozen of us were crowded around a coffee table in Joe and Kesh's flat hole-punching, tying and scribbling. Our own little production line.
It took hours to do the first couple of hundred, but it was fantastic to see the vision come together. Now at every event, we try and weave string around the venue so people can help themselves to the hanging keys.